Currie Aligns Blutui® in North America

We are proud to welcome Dave Currie to Blutui as our US Ambassador.

Dave joins Blutui with a rare combination of operator credibility, commercial instinct, and deep market understanding. As former CEO of WINMO, he helped build one of the most trusted intelligence platforms in the advertising ecosystem, sitting at the intersection of agencies, brands, and revenue growth. His work has shaped how agencies identify opportunity, build relationships, and convert insight into action.

That background matters to us.

Blutui exists to solve a different but deeply connected problem. Agencies are under more pressure than ever to do more with less. Margins are thin. Delivery models are fragmented. Scope is inconsistent. And the operational drag created by legacy ways of working quietly taxes every project before it even begins.

Dave understands this reality first hand. At WINMO, he saw how growth conversations start. At Blutui, we focus on what happens next, how agencies actually deliver on that opportunity, profitably and at speed.

As Blutui Ambassador for the United States, Dave will help us accelerate our presence in the world’s most competitive agency market. He will play a key role in shaping conversations with agency leaders, holding groups, and partners who are actively rethinking how modern production, scope discipline, and delivery infrastructure should work.

What makes this partnership powerful is alignment.

Dave has always championed clarity, transparency, and better decision making across the industry. Blutui is built on those same principles. We provide a shared delivery language for agencies, one that reduces friction between strategy, production, and technology, and turns operational excellence into a growth advantage rather than a cost centre.

The US market is at an inflection point. Consolidation, in housing, and cost pressure have not reduced the need to deliver great work. They have simply raised the stakes. Agencies that can standardise how work is scoped, built, and delivered will win more of the right revenue and protect margin while doing it.

Dave’s appointment signals our intent to be part of that shift.

We are excited to have him representing Blutui in the US, opening doors, challenging old assumptions, and helping agencies move from opportunity to execution with confidence.

Welcome to the team, Dave.