Pricing

Pricing designed to grow your agency.

We take an agency-first approach to studio economics.

Agency plans

Start small. Scale big.

A solo developer testing an idea, an ambitious micro agency running client work day to day, and a global network competing for enterprise RFPs need different states of Blutui, so we price the experiences to suit.

Choose Studio Starter to prototype, build and test without any agency overhead, Agency Growth for predictable project pricing once you’re running client work, or Enterprise Plus when your agency runs on negotiated terms and formal procurement.

  • Studio Starter

    Free to get started

    Ideal for smaller agency teams and freelance front-end developers to build, test and publish without any agency fees.

    • First seat free
    • Additional seats at $39 each
    • Unlimited published projects
    • 5 sandbox projects
    • No agency fee, no setup
    Start free
  • Agency Growth

    US$199/mo

    For agencies ready to grow. All agency features included, scale your team with extra seats. Projects priced for actual usage.

    • First seat free
    • Additional seats at $39 each
    • Unlimited published projects
    • Unlimited sandbox projects
    • Advanced roles and permissions
    • White-labelling from day one
    • Core support
    Start creating
  • Enterprise Plus

    From US$999/mo

    For agencies operating at scale. Negotiated terms and white glove developer and RFP support.

    • Includes your first 15 seats
    • Full Agency Growth feature set
    • Unlimited published projects
    • Unlimited sandbox projects
    • Hands-on developer support
    • All-hands-to-the-pump RFP support
    • Cobalt SLA
    Contact sales

Calculate your agency team, per month, on each plan.

Studio Starter
Free
Agency Growth
$199/month
Enterprise Plus
From $999/month

Plus a project plan for each live project, priced in the app.

Extra seat

US$39 /seat /mo

The same price on Studio Starter and Agency Growth. No tiers to climb, no minimum commitment.

Seats are billed monthly and prorated: add or remove them whenever the team changes.

All prices in USD, plus applicable taxes added at checkout.

Client project fees

Priced per project. Reviewed in-app.

Every client project sits on its own monthly plan, with managed hosting, bandwidth, storage and overage management included. Spike & Scale pricing takes the headache out of managing project costs as your clients’ needs grow.

The structure is all here. Each plan’s price is in the app: sign up free and review it before a project goes live.

  • Sandbox

    Ideal for building and staging new projects

    Bandwidth / month
    1GB
    With headroom
    -
    Storage
    1GB
    Additional storage
    Move up a plan
  • Micro

    Perfect for lean launches and simple landing pages

    Bandwidth / month
    15GB
    With headroom
    18GB
    Storage
    5GB
    Additional storage
    Move up a plan
  • Campaign

    Built for growing brands and content-rich marketing campaigns

    Bandwidth / month
    100GB
    With headroom
    120GB
    Storage
    25GB
    Additional storage
    Move up a plan
  • Corporate

    For brands scaling their traffic, reach, and content footprint

    Bandwidth / month
    250GB
    With headroom
    300GB
    Storage
    50GB
    Additional storage
    $0.50 per GB
  • Scale

    Built for ambitious brands scaling their digital presence

    Bandwidth / month
    500GB
    With headroom
    600GB
    Storage
    100GB
    Additional storage
    $0.50 per GB
  • Enterprise

    Custom limits and support, for traffic past 2TB

    Bandwidth / month
    2TB+
    With headroom
    Custom
    Storage
    Custom
    Additional storage
    Custom

Compare every plan

Feature Sandbox Micro Campaign Corporate Scale Scale Plus Scale Max Enterprise
Bandwidth / month 1GB 15GB 100GB 250GB 500GB 1TB 2TB 2TB+
With headroom Not included 18GB 120GB 300GB 600GB 1.2TB 2.4TB Custom
Storage 1GB 5GB 25GB 50GB 100GB 150GB 200GB Custom
Additional storage Move up a plan Move up a plan Move up a plan $0.50 per GB $0.50 per GB $0.50 per GB $0.50 per GB Custom
Included on every plan
CMS Included Included Included Included Included Included Included Included
Collections Included Included Included Included Included Included Included Included
Forms Included Included Included Included Included Included Included Included
Canopy in-page editor Included Included Included Included Included Included Included Included
Assets Included Included Included Included Included Included Included Included

Plans are billed monthly, per project, and every project you run shares one invoice. With headroom is 120% of the plan’s bandwidth, the most a project serves before overage starts.

Spike & Scale

Room to grow, a fair rate if you go over, and no surprise bills.

Your sites never go offline for going over.

We email you at 80%, 100%, 105%, 110%, 115% and 120% of your bandwidth, so you can upgrade before overage starts. Upgrades made before 120% take effect immediately.

  1. 20% extra, every month

    Go up to 120% of your plan’s bandwidth at no cost. A Corporate project with 100GB can serve 120GB before anything is charged.

  2. One fair rate past 120%

    Past 120%, extra bandwidth is charged at the same per-GB rate on every plan, for everything above the plan’s allowance. The rate is shown in the app.

  3. Never more than the next plan

    Overage in a month never costs more than the difference to the plan that would have covered your traffic.

  4. Moved up when you need it

    If a project goes over 120% in two of any three months, it moves to the plan that fits at your next renewal. You can move back down once traffic settles.

One bill for every project

Mix plans across projects and pay for them all in one subscription.

  • Every project sits on its own plan, and all of them share one billing date and one invoice.
  • Add a project or upgrade one part way through the month and the prorated amount appears on your next invoice.
  • Each project’s bandwidth, storage and overage are tracked separately, with a per-project breakdown you can pass on to clients.
  • A daily usage digest shows every project close to its limits, so you are not sorting through separate emails.
  • Your seats and agency plan appear on the same invoice.

Compare

What’s in each agency plan

Every plan runs on the same platform. The plans differ in seats, scale and support.

Feature Studio Starter No agency fee Agency Growth $199/month Enterprise Plus From $999/month
Plan
Agency fee None $199/month From $999/month
Seats included 1 1 15
Additional seats $39/month each $39/month each Tailored
Projects in development 5 Unlimited Unlimited
Published projects Unlimited Unlimited Unlimited
Project plans Per live project Per live project Per live project
Agency
White-labelling Not included Included Included
Per-project client branding Not included Included Included
Team permissions Limited Full Full
Custom roles Not included Included Included
Hosting and security
On every planGlobal CDNOne-click publishingCustom domains with free SSL on live projectsTwo-factor authenticationProject archive, restore and transferSite export Included Included Included
Support
Support Community Core Cobalt
Hands-on developer support Not included Not included Included
RFP and procurement support Not included Not included Included
Contract and seat terms Standard Standard Tailored

Client project plans are billed on top, per live project. Their prices are in the app. See project prices

The plans in full

Three states of Blutui

Studio Starter

Free to get started

Ideal for smaller agency teams and freelance front-end developers to build, test and publish without any agency fees.

Start free

Studio Starter gives you direct access to the platform for prototyping, building and deploying. No agency fee, no setup, just pay per seat and get started.

Your first seat is free, with 5 sandbox projects and unlimited seats. Deploy unlimited sites, making Studio Starter ideal for solo developers, prototyping and micro teams.

And when you’re ready to grow with your clients and their opportunities, Agency Growth is the natural next step.

Agency Growth

US$199/mo

For agencies ready to grow. All agency features included, scale your team with extra seats. Projects priced for actual usage.

Start creating

Agency Growth keeps pricing simple: $199 a month gets your agency onto the platform with your first seat included.

Every agency feature is unlocked from day one: unlimited published and unlimited sandbox projects, campaign Cassettes, white-labelling, access to headless, and full team permissions, with your own agency setup ready to go.

Add seats as your team grows, see exactly what you’re paying for, and bring your web production together in one place.

Simple pricing. Full platform. Ready to grow.

Enterprise Plus

From US$999/mo

For agencies operating at scale. Negotiated terms and white glove developer and RFP support.

Contact sales

Built for agencies operating at scale, Enterprise Plus gives larger agencies the infrastructure and expertise to put Blutui to work across more complex multi-brand and multi-studio agencies and global opportunities.

The first 15 seats are included, with access to all Agency Growth features along with unlimited development and live projects. Your team also receives expert support to assess specific RFPs and procurement opportunities, with our All-hands-to-the-pump RFP support built around your actual pitch.

For agencies with distributed teams and regional offices, Enterprise Plus offers a hub-and-spoke production environment, allowing projects to be developed centrally and surfaced through specific agency-branded accounts.

Contract and seat terms are tailored to the way your agency operates at scale.

One platform. Multiple studios. Unlimited production.

FAQ

Extra questions about the how and the why? Reach out on our community channel and we’ll happily expand.

Join the community

Getting started

Is Blutui only for agencies?

No. Studio Starter is built for solo developers and small teams prototyping, building and testing, with no agency fee and no setup.

Agency Growth is for agencies running client work day to day, and Enterprise Plus is for networks and multi-studio agencies that run on negotiated terms and formal procurement.

How many projects can I build on Blutui?

On Studio Starter you can have up to 5 projects in development and publish as many as you like. Agency Growth and Enterprise Plus have no limit on development or live projects.

Every published project runs on its own project plan, sized to its traffic.

Seats and billing

How are seats billed?

Monthly and prorated, so you can add or remove seats whenever the team changes.

Studio Starter includes your first seat free, Agency Growth includes one seat in the agency fee, and Enterprise Plus includes fifteen. Extra seats on Studio Starter and Agency Growth are $39 a month each; on Enterprise Plus, seat terms are agreed with you.

Where do I see the price of a project plan?

In the app. Sign up or log in, and each plan's monthly price is shown when you create a project or change its plan, before anything is charged.

If you would rather talk it through first, contact us.

How does billing work if I run lots of projects?

All your projects are billed together in one subscription, with one billing date and one invoice. Each project keeps its own plan, limits and overage, and you get a per-project breakdown every month.

Your seats and agency plan appear on the same invoice.

Project plans and bandwidth

What is Sandbox for?

Building and staging projects for free on a Blutui staging URL. Sandbox projects cannot use a custom domain, and all pages are password protected.

Move to Micro or larger to go live.

What happens if a project goes over its bandwidth?

Nothing, up to 120% of the plan's bandwidth: that extra 20% is free every month.

Past 120%, extra bandwidth is charged at one per-GB rate for everything above the plan's allowance, and added to your next invoice. The site stays online the whole time.

Is there a limit to what I can be charged for overage?

Yes. A month's overage never costs more than the difference to the smallest plan that would have covered that traffic.

Scale Max is the largest self-serve plan, so it has no cap. Talk to us about Enterprise if you regularly go past 2.4TB.

When is a project moved to a bigger plan?

When it goes over 120% of its bandwidth in two of any three billing months. The new plan starts at your next renewal, and that month is still billed as capped overage.

A one-off spike never moves you up.

Can I upgrade part way through a month?

Yes. Upgrades made at or below 120% of your bandwidth take effect immediately, and the new plan's allowance covers the whole month, including what you have already used. You pay the prorated difference on your next invoice.

Upgrades made after 120% start at your next renewal.

Can I move a project to a smaller plan?

Yes, from your next renewal, once the project has been on its current plan for at least a full billing month. We show you whether its usage fits the smaller plan first.

What happens when storage is full?

You get emails at 80%, 90% and 100%. After that, new uploads pause until you free up space, add storage or upgrade. Your live site keeps working.

Corporate and larger plans can add storage in 1GB blocks.

Technology stack and architectural fundamentals

Is there a specific tech stack that we need to use?

No. Blutui projects are built with Canvas, Blutui's templating language, alongside the HTML, CSS and JavaScript your team already writes.

The starter Canvases include a Tailwind CSS and JavaScript setup for teams that work that way.

Does Blutui host the front end as well, or can it be decoupled?

Both. By default Blutui hosts the whole site, templates and content together.

On Agency Growth and Enterprise Plus you can also go headless: the Project API serves your content to a front end hosted anywhere, with project access tokens and webhooks to keep it in sync.

Is headless the only way to deliver content?

No. Most projects are served by Blutui directly, from Canvas templates that editors fill in with Canopy. Headless is there for the projects that need it, such as a native app or a framework front end.

Development workflow and code management

How do we handle code management?

Courier, the Blutui command-line tool, pulls a project's views and public folders to your machine and pushes them back, so the code lives in your own repository alongside the rest of your work.

Cassettes hold separate versions of a site's front end, so you can build a redesign or a campaign on one while another stays live, and switch over when it is approved.